- The setting was in a derelict run down environment in Brooklyn New York, Jay Z's hometown, which enforces Rap Culture and is recognised as highly black community
- There was numerous close ups of Jay-Z lip syncing to the lyrics and of his chains and clothing
- He used the intersexuality of the Police officers in his video to reference with his lyrics
- Glamorous half naked women where shown in the video which brings in a lyrics and visual relationship as the hook of the song is 'Got 99 Problems but a bitch and aint 1'
- He also shows racial discrimination by authority by showing prison brutality towards black people.
- The editing was synced with the song
Thursday, 17 September 2015
Jay-Z 99 Problems Analysis
By using Godwin's Music Video Theory we analysed 'Hip-Hop/Rap' artists Jay Z's music video for his single '99 Problems'